| | Some of the most Overlooked Keys to Search Engine Placement Improvement
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
To secure that top placement in the search engines there are a few key elements for example, your site must have good design, proper key word density, intuitive navigation, correct Meta tags and informative content. Law firm sites often forget the impact of quality incoming links on the search engine rankings.
The leading search engine, Google, looks more at what other sites are linking to your site. Google's page ranking system relies heavily on link popularity. Your site will be assigned a PageRank, the highest rank is 10 and the majority of quality sites rank at least 4 and above.
The logic is that pages other people think are valuable resources will often get linked by other webmasters, while pages that are of low quality or do not contain any information at all, will not gain many links. Thus, the Top10 places will be filled with sites people regard as useful. It does make sense and it adds another way for SE's to rate your website with minimal effort. Virtually all Webmasters these days are aware of the fact that exchanging linkbacks with other sites is an excellent method for building traffic.
This change poses a problem for new sites to reach the top and at the same time favors those large, high traffic sites. For help in getting quality links, there is software that does it all automatically. Click here to find out more.
Unless all of your links are from high-quality links, more is not better. The key is to have quality over quantity. Having just a few links from sites with applicable content can get you higher rankings than having 1,000 links from Free For All (FFA) links pages. It is true that placing non-themed links on your site can actually lower your search engine placement. Webmasters often get lackadaisical and join link swapping plans to have instant success. Services like these are to boost your link popularity immediately. Simply, each member of a link-share program has a machine-generated page linked to their front page and this page has links to all the other sites in the program. The result is that each members site has a link from everyone else.
These programs have produced some positive effects in years past, but many search engines now regard them as spam and often ban sites that they find participating in these programs. Don't even try them, even if you are really desperate. Here is what Google has to say about this practice: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”.
The best way to select a quality linking partner is to see if their site is ranked within the top three pages of returned results for popular legal key word phrases. It also helps to search by your specific geographic area. San Diego auto accident lawyer, San Diego accident lawyer, San Diego attorneys, and San Diego law are all good examples of key word phrases if your practice is auto accident located in San Diego. Send a link exchange email to the sites who are on page one, excluding the sponsored sites as they usually are only temporary. If just starting your linking campaign, consider sites on the first five pages of Google results. Start within your own geographic city area, expand to the regional area, state and country.
Exclusively for the legal community, our top rated legal directories have a free reciprocal award linking program with no obligation to join. If your site qualifies, our top rankings will create a valuable link back for your firm. Click here or send an email my way to learn more about the program.
To strengthen your rankings and increase your business, quality incoming links are a must have. A proper linking program, your site can see the true potential the Internet offers.
Located in California, Texas or Las Vegas? If so, CLICK HERE to view our details and entry form for a free basic trial listing in our legal directories!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst. You can contact Bob via e-mail at bob@websitetrafficbuilders.com or visit his San Diego legal directory at: www.sandiegolawyerforyou.com
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