Your site must rank in the first three pages of search engine returned results for a specific
legal keyword or legal keyword (two to four words) phrase. AOL, Google,MSN,AltaVista
will be the engines used to determine ranking.
Sites not ranking on the first three pages of returned results may still qualify for the Award by
having a content rich well designed site that provides useful, instructive information to the
general public seeking legal assistance.
Paid position rankings (such as those that may be obtained by bidding on terms through
a pay-for-click search engine ( like: Overture.com) do not qualify.
The search term used to determine the rank may not be the specific name of a business,
individual, or the exact name of the web site.
For example:
John Smith CA lawyer - does not qualify.
CA lawyer - qualifies
Pages that in our sole option may be "spamming" to achieve a top ranking do not qualify.
Cloaked pages do not qualify.